Close more. Type less.
Your CRM shouldn't be a to-do list. We automate pipeline updates, follow-ups, proposals, and lead routing so you can spend time on what actually closes deals -- conversations.
Sound familiar?
You didn't get into sales to update spreadsheets. But here you are.
Pipeline updates are manual
Deal moves to proposal stage. Nobody knows unless you post in Slack. Meanwhile, the team's working off stale data.
Proposals take forever
Every proposal is a blank Google Doc you fill from scratch. Same structure, same sections -- but 30 minutes each time.
Follow-ups fall off
You told the prospect you'd circle back Tuesday. It's Thursday. They went with someone who actually followed up.
Lead scoring is a guess
Every lead gets the same effort. Your top 20% of prospects get the same attention as the bottom 80%.
What we build for sales teams
Real automations. Real prices. Delivered in days.
Pipeline Notifications
Deal changes stage in your CRM → instant Slack message or email to the right people. Everyone stays in sync without checking dashboards.
Tools: CRM + Slack / Email
Auto-Proposal + Meeting Scheduler
Deal hits proposal stage → proposal auto-generated from deal data → calendar link included → follow-up reminders scheduled. You just review and send.
Tools: CRM + Google Docs + Calendly + Email
Full Sales Pipeline Automation
Lead comes in → auto-scored based on criteria you define → assigned to the right rep → personalized outreach sequence fires → proposal generated → post-close onboarding kicks off. The whole machine, hands-free.
Tools: CRM + n8n + Email + Docs + Calendar
Keep this page in the site graph
Visitors should be able to move from this industry page into the main offer, a qualifying tool, or a nearby industry example without bouncing back to search.
Core conversion routes
All automation services
Hub page for the full Sterling Labs service catalog.
Build with Sterling Labs
Primary conversion path for custom workflow builds.
AI Readiness Scorecard
Self-assessment for visitors who are still diagnosing the problem.
Google Business Profile Grader
Local-intent lead magnet for service businesses and operators.
Adjacent industry examples
Nearby pages help capture comparison intent when the visitor's category is close, but not exact.
“My pipeline runs itself now. I just show up to calls and close.”
— Every salesperson after automation
How it works
Pick a tier
Starter, Pro, or Full Build -- based on what you need.
Describe the workflow
Tell us in plain English. No tech jargon needed.
Pay securely
One-time payment via Stripe. No subscriptions.
Get it delivered
Built, tested, and in your hands in days.
Ready to automate your pipeline?
Every manual task is a deal at risk. Let's make your sales process run like it should.
Build My Automation →